Instagram v. Facebook: The Battle of the Almighty Click-Through Rate - 0 views
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Fewer marketers are using Instagram than other networks. 58% of marketers are on Instagram, compared to 94% on Twitter and 82% on Facebook. Naturally, less competition is going to translate to more opportunity. (Of course, as more marketers catch on, this will change.)
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Instagram has a younger median age (27 years old), which may account for why users are more likely to interact with brands.
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slick pics actually don’t produce nearly the same engagement rates as original “non-glossy pictures shot outside of a studio” – the agency’s description of what an “Instagram photo” should look like.